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LEAVE IT TO
THE FASHION EXPERTS

Whether it’s engagement, pre-wedding, maternity, or personal portraits, we believe that behind every unforgettable frame is a team of experts that not only make you photo-ready but also work through the maze of intricate details from wardrobe to floristry, location to lighting design, to create a story that will last a lifetime.

LEAVE IT TO
THE FASHION EXPERTS

With this in mind, we joined forces with the best talents in the industry to offer you a personalized and holistic shooting experience. We take the risk out of investing separately in individual elements; we take you beyond the expected realm of cliche wedding/ portrait photography and guide you through each stage of the creative process with a vision that moves and inspires, making way for pure magic you only wish you could dream up yourself.

The LOFT bespoke team is built from stylists, photographers, art directors and branding & marketing specialists.

Our Process

LOFT BESPOKE TIMELINE

 

STEP ONE Initial Consultation with Jacqueline & Kay Lai.

Schedule a meeting with LOFT’s creative director Jacqueline and photographer Kay Lai to discuss the vision you have for your bespoke fashion shoot: from getting to know each other, sharing inspiration, aesthetic direction, the type of shoot that you would like to go for, to the number of outfits you have in mind.

Depending on whether you would like an on location or studio-only experience, we will also talk through our Ultimate, Essential, or Maternity Experience options.

 

STEP TWO Art Direction and Mood Board.

Once you are happy to go forward, our creative team will prepare a curated edit of inspiration photos and an initial mood board showcasing the creative direction. Rest assured that the creative direction is one that captures the very essence of you, or all the precious fleeting moments between you and your love.

 

STEP THREE Wardrobe Consultation.

Book in another appointment to get styled by our creative director, drawing from handpicked outfits from around the globe and the LOFT’s curated edit of sought-after designer gowns. Jacqueline is recognized for her refined, high-fashion approach to bridal wear, providing unparalleled expertise in styling.

 

STEP FOUR Hair and Make Up & Floral Design.

We have lined up WISH Makeup Workshop and Ellermann Flower Boutique to complete the looks that are as unique as the person that they were made for. Both teams are extremely passionate about the customised experience they offer.

 

STEP FIVE Location Scouting & Arrangement.

In conjunction with styling, location scouting will take place. The team is here to create an experience as intimate or social as you prefer. You have the option of shooting on location in addition to the studio experience — click and contact us to discover: LOFT Ultimate, Essential, or Maternity Experience options.

 

STEP SIX Finalised Bespoke Mood Board.

A mood board tailored to your vision and experience. Get a comprehensive view of the styling and art direction that resulted from the experts’ consultations and invaluable expertise.

 

FINALLY...

The creative duo will be on set to guide you through every step of the way as you create editorial-worthy images you will love for the rest of time.

Let the magic unfold before our lens.

A PHOTOGRAPHY EXPERIENCE FOR FASHION LOVERS
THE POSSIBILIITES ARE ENDLESS

At LOFT Bespoke, we offer a uniquely personalized fashion shoot experience where you are welcome to set a vision for your shoot. The Vogue-approved stylist led team is here to meticulously put together the ultimate ensemble for any concept, and bring your inspiration to life. Work with us to create personal branding images, girl boss portraits or storytelling – the possibilities are endless. We would love to tailor an experience just for you.

 

Our Team

ART DIRECTOR

JACQUELINE AU

Jacqueline Au is a fashion buyer, entrepreneur, and brand consultant. After stints in powerhouse designer brands, Givenchy, Celine & Lane Crawford, as buyer, Au made her name in retail as founder & creative director of The LOFT Bridal. She was most recently named by Vogue HK as ‘The Style Maven for Modern Brides’.

PHOTOGRAPHER

KAY LAI

Kay Lai is a fashion and portrait photographer. After graduating from Parsons the New School for Design, she worked for Philip Lim 3.1 and Helmut Lang, among other design houses in New York.

Lai later returned to Hong Kong to start Kay Lai Studio, which specializes in fashion editorial style portraits & made a name for creating chic and timeless portraits.

HAIR & MAKEUP

WISH MAKEUP WORKSHOP

WISH Makeup Workshop was founded by Gene Wong, with over 10 years of experience and knowledge in fashion, commercial as well as bridal make up.

His vision is to create the most beautiful version of yourself and define lasting memories effortlessly.

FLORAL DESIGN

ELLERMANN FLOWER BOUTIQUE

Drawing inspiration from classically continental floral design influences, Ellermann's arrangements are stunningly layered, textured and elegant – each punctuated with an element of the unexpected.