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THE LAB OF FAIRY TALES [LOFT] IS ABOUT

CREATING FAIRY TALES

EMPOWER WOMEN

Our sole passion is to empower you to create your very own fashion fairy tale down the aisle through curation, discovery & expertise.

BRIDAL THRU THE LENS OF A

FASHION BUYER

Based in Hong Kong, yet with a truly global perspective, The LOFT moves bridal past its cookie-cutter stereotypes and offers exclusive and unparalleled access to a carefully edited collection of the most covertable names in fashion.

From the well-known to the newly discovered, from iconic designers to rising stars, the LOFT is a treasure trove for fashion lovers with deep appreciation for designs with a fresh perspective and a high fashion edge.

PERSONALIZED
SERVICES & EXPERTISE

THAT IS TRULY PERSONAL

From expert styling advice to tailored wardrobe recommendations, The LOFT team combine decades of fashion experience with an unwavering eye for detail, helping you every step of the way as you prepare for the most important day of your life.

TURN YOUR WILDEST DREAM INTO

THE MOST BEAUTIFUL REALITY

Since its inception in 2017, The LOFT quickly made its mark as a class of its own in the industry, winning awards as one of the best bridal boutiques in the region and catching the eyes of nearly all the local and international fashion titles including acclaimed international publications, Vogue, Harper's Bazaar, & Monocle as the "go-to bridal boutique" for an experience that delves far beyond the expected.