Perched atop the hills of Sheung Wan sits a wedding oasis for the modern bride… At its helm is ex-fashion buyer and Vogue Australia bride Jacqueline Au, whose expertise from her time at Celine and Lane Crawford has helped introduce brides-to-be to a roster of enviable wedding dresses from brands such as Toni Maticevski and Giambattista Valli.

If Au is in the game of fairy tales and inspiration, she has done her job and more… The bridal boutique is meticulously thought out, with no detail left untouched…It’s hard to believe that LOFT Bridal is the first of its kind – a bridal concept store that has truly thought of every possible obstacle in the vision to wedding day pipeline.

A destination for designer bridal in Hong Kong, The LOFT Bridal is a rarity in the bridal world. As an ex-fashion buyer working for likes of Celine, Givenchy and Lane Crawford, Jacqueline’s bold vision for wedding gown possibilities was the alchemy for the launch of the world’s most fashion-forward bridal boutique.

Defined by luxury in every sense of the word, every facet of this light-drenched bridal boutique is carefully considered – impeccable service, intimate appointments, and an otherworldly edit that honors quality, design intricacy, and visionary silhouettes.

The former Vogue Australia bride founded The Loft Bridal three years ago after receiving considerable social-media attention for her own Giambattista Valli wedding gown. Harnessing a background in fashion-buying with Celine, Givenchy and Lane Crawford to source frocks a little more fashion-forward than the norm, she grew her bridal boutique to become a must-visit spot for brides.

Created by the renowned former fashion buyer Jacqueline Au, The Loft Bridal (The Lab Of Fairy Tales) is the destination for brides who are seeking a forward and directional approach to designer wedding dresses… The Loft Bridal guarantees a dazzling variety of wedding dresses in Hong Kong to elevate your look and infuse your own personal style into your wedding day perfectly.

This bridal shop also boasts a team of attentive fashion experts on hand to offer you premium bespoke services and invaluable styling advice — what's not to love?

Founded by Jacqueline Au in 2017, this Hong Kong bridal shop is primarily known for its high-fashion range of designer wedding gowns but has also brought refreshing takes on evening gowns, accessories and jewellery brands, as well as lifestyle products, to the city’s trend-driven fashion scene

The new kid on the block, The Loft Bridal tops my list of experiences… you’ll find yourself mesmerised by the gossamer embroideries, the elegant silhouettes, and the finesse of her finely curated collection of wedding gowns in Hong Kong.

Exceptional services with an exquisite collection of wedding gowns in HK. Having visited 10+ bridal shops, The Loft by Jackie and team is indisputably the best when it comes to services.

Their designer wedding dress edit is carefully curated and offers rather differentiating silhouettes to what you’d see in the mass market. What impressed us the most was the team’s extensive knowledge – rather than simply showcasing the wedding dresses, they went into details to explain the designer history, concept behind each dress, and the cut and techniques used in the making of each piece… to the extent that we felt that we were really in a couture house!

They were also very warm and understanding, while many other bridal shops in HK wouldn’t allow photographs and try to push you to close the sales on the first visit, Jackie personally took some photos for us and asked us to think it through, “it’s important that the bride makes the right decision!”. We really appreciated that sincerity and strongly recommend anybody to go check out their collection of wedding dresses in HK!

The Loft is the most unique and stunning bridal boutique in HK with the perfect curation of designer wedding gowns for the modern, fashion-forward bride. Jackie is so lovely and helped me find the wedding gown of my dreams. Her and her team are passionate, knowledgeable and are willing to go the extra mile to provide the best possible service to make you feel like the one and only bride in Hong Kong.

The curation at the Loft includes designers from all over the world and Jackie often has a collection exclusive to The LOFT. My entire experience since walking in the Loft has been nothing short of extraordinary and I would highly recommend booking an appointment to any bride-to-be.

Jackie and her team at The LOFT Bridal are amazing to work with and went above and beyond to make sure my wedding dress would be exactly what I imagined. The range and style of LOFT is unlike any other bridal boutique in HK. The designers are carefully considered, and the collection of wedding dresses in HK as a whole reflects the impeccable taste of Jackie and her many years in high fashion. As soon as you walk in you can see how well curated everything is and when you meet Jackie and her team you can tell immediately that they won’t try to push a sale on you like some other bridal shops. After shopping for my wedding gown all over HK, Australia, and New Zealand, it was a relief to find The LOFT Bridal and I cannot recommend it more highly for your wedding gown or any other special occasion outfit.

Having been around what feels like a billion bridal shops in Hong Kong, I came across the LOFT and I can’t emphasize enough what an amazing experience it has been. They may not have the biggest collection of designer wedding dresses compared to other bigger shops, but it is clear how much thought and consideration that Jackie has put into when selecting the wedding dresses for her bridal boutique in HK. Every piece there is stylish and elegant with individual character - not the usual cookie cutter wedding dresses you find in Hong Kong.

Jackie is friendly, knowledgeable and incredibly kind and patient. She listened to my ideas and addressed my concerns, which made the whole experience so personal and enjoyable. I am so thankful for Jackie and the LOFT - I am a very very happy LOFT bride! Highly recommend if you are looking for your dream wedding gown in Hong Kong!

My heart felt appreciation to Jackie and team for giving me a wonderful experience. Their patience and professional advice guided me to find the right bridal dress in HK, which was unmatched in other bridal shops I have been to. The process is smooth, stressless and fun.

It is worth mentioning that they carry a lot more bridal dresses in their Hong Kong studio than what you see on their social media. Their curation of wedding gowns is beautifully elegant, and the fabric feels luxurious in person. Photos on social media don’t do them justice.

Last but not least, the studio of The Loft is also a highlight of the whole experience. It just makes the whole experience that much more special and magical.

The Loft Bridal is one of the most unique bridal shops in HK. Their edit is curated and exclusive for their bridal shop only. Jackie is very attentive and has an eye for details. She would only recommend bridal dresses that truly suit you! As soon as you step into their shop, you’re transcended to a “behind the scene” Vogue magazine kind of setup. Cannot recommend this bridal shop enough! Truly one of a kind!

I could not recommend The Loft Bridal highly enough. Their team provided such a personal experience. I felt so very cared for from beginning to end. Jackie's eye is incredible, and she really listened and understood my goals for my bridal dress. With that, Jackie put together the most fantastic and unexpected options, and I couldn't have been happier with my wedding dress.

The Loft Bridal is not just about shopping for a bridal look, it's about enjoying a curated bridal experience. Thank you to The Loft team for the most wonderful and memorable service! Best curation of bridal dresses in Hong Kong!

The LOFT is the best place to shop for a wedding dress! Founder-Buyer-Stylist extraordinaire Jackie is really good at what she does. Her wedding dresses are exclusive to her boutique, so you don’t have to worry about appearing in the next edition of WhoWoreItBest. And the best part is that Jackie is honest with you - when the bridal dress doesn’t work, she’ll tell you straight up no BS- cause girls, nobody wants a wedding dress that doesn’t work for you on your big day! I loved my experience at LOFT BRIDAL, and I hope you’ll say yes to the dress at LOFT!

When setting out to find my wedding dress in HK, I visited several bridal shops before landing on the LOFT Bridal. Where other bridal shops in Hong Kong showcase a large number of designer wedding gowns that are generic in style, commonly seen and otherwise lack character, the LOFT Bridal carries unique pieces with each one being truly art designs of their own.

As someone who loves fashion and wanted arguably the most important dress of my life not just to impress but to show my personality, the Loft was more than able to meet that with its exclusive range of wedding dresses that are not found in other boutiques. From very simplistic clean-cut styles that ooze elegance to more dramatic structured pieces that show a lot of character to dreamy romantic laced draped gowns, there is something that suits every bride's character.

It is this commitment to sourcing true fashion pieces (not just mere designer wedding dresses) that impressed me. The personalized and tailored service offered at the LOFT Bridal is also something that very much made me decide on this shop rather than others. Before the LOFT Bridal, I visited certain HK bridal shops which treated the process of a bride choosing a bridal dress purely as a commercial process (pushing package deals and helping you try on wedding dresses with a hint of impatience). The experience with Jackie and her team was entirely different. The service was personal, tailored with care and I did feel that they try to bring your "dream” look into reality. The LOFT stands for Lab of Fairy Tales, I personally feel that the team at LOFT Bridal still holds true to their original goal of bringing about fairy tales for brides

One of the best choices we made during this wedding planning journey is visiting The LOFT! They create a very relaxing yet intimate space, with a super detail-oriented team and a unique yet stunning collection of designer wedding dresses, to let me fully focus on finding the ONE bridal dress in HK, which I did. Can't wait to be in my dream bridal dress. Thank you, the LOFT team. Highly recommend!

This is by far the most well curated bridal shop I have ever been to in HK. Their bridal dresses are definitely not your stereotypical designer wedding gowns! They are all unique, one-of-a-kind, super chic and stunning! The store owner Jackie, who is also so stylish herself, was so nice and so helpful during my appointment. She gave insights on which bridal dresses would look best on me and what else would go well with them. I also love the fact that she is not pushy and let you take your time in deciding which bridal dress is the one for you. It makes the shopping experience so much more enjoyable! I would definitely recommend everyone to check out this bridal shop as there is no other shop like it!