From a private studio space on the tranquil fringes of Central, The LOFT Bridal offers an editorial perspective on weddings, assembling an exceptional curation of gowns and accessories handpicked from fashion designers who are changing the conversation on bridal today.It isn’t a one-note stop with hundreds of gowns to confuse and spoil you for choice, but a discovery for new and established brands as well as highly coveted collaborations with different talents across the world.

Our service extends beyond the simplicity of curation – each encounter is tailored to the individual, and with every appointment comes a personal consultation with our founder and creative visionary Jacqueline Au, whose experience in the realm of high fashion makes her an invaluable sartorial advisor and confidante to any bride-to-be.

Since its inception in 2017, The LOFT Bridal has been named by top tier international publication, VOGUE AUSTRALIA, as the fashionista’s bridal shop in Hong Kong, PRESTIGE as the go-to bridal boutique and most recently the acclaimed international lifestyle magazine, MONOCLE, as one of 7 best womenswear stores in HK, redefining bridal through the lens of a fashion buyer.

Discover your ultimate bridal experience at The LOFT Bridal – where our team of fashion experts are not only here to help you find the wedding dress of your dreams but define a day that lasts a lifetime.

Our founder and creative director Jacqueline Au launched The LOFT Bridal in order to redefine bridal through a fresh, inspired lens, taking the perspective of a luxury fashion buyer and infusing the boutique’s edit with modernity and a fashion girl’s edge. She discovered a void for this contemporary angle while searching for her own wedding gown a few years ago (a Giambattista Valli Couture strapless number, in case you were wondering – check it out as featured in Vogue Australia here).

Formerly a fashion buyer for brands like Gucci, Givenchy, Céline and Lane Crawford, Jacqueline has an eye that lives up to her name. Her instinct for new talents and creative collaborations led her to uncover then-emerging brands such as Maticevski, Delpozo, Ellery, and Rosie Assoulin, launching them in the Greater China market ahead of the curve and demonstrating her ability to identify the next big thing before it hits the big time – a talent that serves her well in curating The LOFT’s tightly edited collections. Over the years, she has also curated collections by powerhouse designer brands such as Sacai, Victoria Beckham, and Thom Browne.

Her vision in creating The LOFT was not only to provide a fresh spin on the concept of bridal, but to elevate the boutique experience to the level expected of the world’s top luxury brands, offering personalized service that is truly personal.

What sets The LOFT apart from the typical bridal boutique is Jacqueline’s ability in putting together an artfully curated edit that speaks to the modern woman, getting exclusive access to designers and one-of-a-kind collaborations and most importantly being an expert in understanding and styling each and every one of her brides for the big day and beyond.

Our vision in creating The LOFT was not only to provide a fresh spin on the concept of bridal, but also to redefine the way people think about bridal, offering a perspective that is extremely fashion focused. With that in mind, for our launch campaign, we have appointed an internationally renowned fashion and portrait photographer, Paul Tsang, to push the boundaries through his lens.

Photographer Paul Tsang is no stranger to the pages of high fashion magazines such as Vogue, Elle and Harper’s Bazaar. As one of HK’s most prolific portrait photographers, he has photographed countless high-profile models, actresses, and singers and is known for his ability to represent the true personalities of his subjects.

It has been a true pleasure to have worked with an exceptionally talented individual who has supported us from the very beginning. He is one of the warmest, most inspiring photographers we have ever met and worked with, and we look forward to seeing him continue to make waves in the industry.

This launch campaign was brought to life by a dream team we are grateful to have worked with:

Photography by Paul Tsang
Creative Direction by Paul Tsang & Jacqueline Au
Hair by Marvin Lin of SHHH Group
Model by Holly McDowall

We hope you enjoy it.